🪝 HookCraft Short-Form Hook Analyzer

Free Short-Form Hook Analyzer & Scorer

Check the wording and opening length of a video hook before you record or publish. HookCraft analyzes power-word signals, curiosity phrases, and pacing for Reels, TikTok, and YouTube Shorts.

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Hook Score
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Power Words & Emotion 0%
Curiosity Gap Trigger 0%
3-Second Pace & Length 0%

⚡ Optimization Feedback

  • Type or paste a hook script above to get instant retention suggestions.

How HookCraft Analyzes a Short-Form Video Hook

HookCraft is a lightweight browser tool for reviewing the opening line or on-screen text of a short-form video. It is designed for creators working on Instagram Reels, TikTok videos, and YouTube Shorts. Paste your hook, choose how it will be delivered, and the scorer breaks the draft into three parts: wording signals, curiosity signals, and opening length.

The score is a heuristic based on the rules built into this tool. It is not a prediction of views, watch time, or whether a video will become viral. Actual performance depends on the topic, audience, delivery, visuals, editing, distribution, and other factors outside a text-only checker.

What the Score Checks

Signal What the tool checks Score weight
Power words & emotion Matches words from the built-in list, including terms such as “stop,” “mistake,” “secret,” “avoid,” and “warning.” Up to 35 points
Curiosity signals Checks for built-in curiosity phrases and adds a question bonus when the text contains a question mark. Up to 35 points
Opening length Compares the word count with the target range for the selected delivery mode. Up to 30 points

How to Use the Hook Analyzer

1. Paste your hook

Enter the sentence, opening line, or on-screen text you plan to use at the beginning of the video.

2. Choose delivery

Select Instagram Reels, TikTok, or YouTube Shorts, then choose fast speaking, normal speaking, or on-screen text.

3. Review and revise

Use the score breakdown and feedback to compare drafts, tighten the opening, and test the revised version again.

Use the Score as a Drafting Check, Not a Guarantee

HookCraft does not access your Instagram, TikTok, or YouTube analytics, and it does not read platform recommendation data. The result comes from the local scoring rules implemented in this page. A higher number means that the draft matches more of the signals the tool checks; it does not mean that a platform will give the video more reach.

That makes the tool useful before recording: compare several openings, remove unnecessary wording, and check whether the first line gives the viewer a clear reason to continue. Once a video is published, your own audience retention and engagement data are more useful for deciding which hook styles actually work for your channel.

Frequently Asked Questions

Is HookCraft an AI tool?

The current scorer does not require an AI model or cloud inference service. It uses JavaScript rules and built-in word and phrase lists to calculate the score directly in your browser.

Which platforms are supported?

The interface includes Instagram Reels, TikTok Video, and YouTube Shorts as target formats. The score is based on the hook text and selected delivery mode, not on live platform analytics.

Does a higher score guarantee more views?

No. HookCraft is a heuristic checker. It cannot guarantee views, retention, engagement, or distribution on any platform.

Can I analyze on-screen text instead of a spoken hook?

Yes. Choose “On-Screen Text Only” in the pacing controls. The scorer then uses the shorter word-count range configured for text-only openings.

Is my hook text sent to a KTools server?

The scoring logic runs locally in your browser and this tool does not send hook text to a KTools API. The page still loads its site libraries and analytics from external services.